Histórias de sucesso
Letícia Macedo,
Formed in 2016
She works as Sales Manager at Friboi (Retail), leading a team of 3 coordinators with and 23 external salespeople in São Paulo.
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Germinare BUSINESS, the J&F Institute’s business school, with the differential of integrating school, work and family, is aimed at students who, from the 6th year of Elementary School to the 3rd year of High School, follow a regular training in Education and, at the same time, have access to professional education in business administration. In this way, the decision on a professional career is brought forward to Elementary School II.
Thus, it is through the school that we train Business Players, young people who, in addition to being full of will, showing both cognitive intelligence and emotional intelligence and sharing our values, also stand out for their leadership capacity and business acumen. , becoming capable of transforming their future with excellence, autonomy and a sense of responsibility, acting as business leaders duly prepared for personal and professional challenges.
To this end, we work to foster a virtuous circle in students’ lives, which combines knowledge, work, prosperity and happiness. As a result, by offering knowledge to young people aligned with our culture and eager to do and grow, we are able to maximize job opportunities, so that students are able to anticipate their professional choice based on building a repertoire of experiences in practice and technical knowledge provided during Elementary School II. Finally, it is through the satisfaction that work can produce and the support of the family that young people begin to prosper in their journey and, consequently, reach their greatest goal, happiness.
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graduated students
students employed in group companies
students in leadership positions
Inaugurated in 2010 by the J&F Institute, we are a Basic Education school, aimed at students between the 6th year of Elementary School and the 3rd year of High School who wish to become, still young, business leaders and managers, the Business Players.
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As part of the basic and technical education training at a business-oriented education center, the business school is strongly integrated with the J&F Group’s businesses – a partnership that is characterized as a great differentiator, since through it the student understands the business climate and dynamics much more easily, being inserted into this context gradually. In this way, it is through companies that students have the opportunity to learn through practice, interacting and learning from experienced professionals, visiting production plants, learning from success stories and real business challenges and carrying out internship experiences. and professionals.
Learn more about the Academies and how they are included in our training plan.
The differential of the Business Academies, in addition to learning in practice, is the vast professional and academic experience of the mentors, since they all have notorious knowledge, accumulated not only academically − as we have masters, doctors and scholars of business, entrepreneurship and management − , but it is above all about knowledge accumulated over its successful trajectories: since the staff is made up of professionals who have worked in large companies in the sector, in strategic positions, such as presidency, vice-presidency, board of directors and councils, as well as in the idealization of successful businesses in the market of their areas of activity.
Director of
Commodities Academy
Director of the
Academy of Brands
Director of the
Retail Academy
Director of the
Academy of Digital Business
Director of the
Academy of Finance
In addition to the directors, the business and academic faculty has professionals with extensive training experience at the best universities, focused exclusively on the development and training of our students and the content that will be covered in class.
She works as Sales Manager at Friboi (Retail), leading a team of 3 coordinators with and 23 external salespeople in São Paulo.
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She acts as District Manager of 6 Swift stores, 4 physical and 2 retail stores, leading a team of 30 employees.
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He acts as Friboi’s Production Coordinator at the Goiânia factory unit, leading a team of 5 supervisors and 340 employees.
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Serves as District Sales Manager. Currently, he leads 5 Swift stores, five physical and one retail.
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