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Pedagogical proposal

Business Academies

What are Business Academies?

  • Commodities
  • Retail
  • Brands
  • Finance
  • Digital Business

Business academies are areas of knowledge aimed at teaching the main activity of each business.
Together, they form a teaching and learning system whose proposal combines academic repertoire with technical skills, reconciling components of the National Common Curricular Base (BNCC) with specific components of the J&F Group’s businesses, aimed at professional training, acting interdisciplinary and ensuring the applicability of the knowledge in business practice, in order to establish the existing relationships between all these fields of knowledge.

With the purpose of training potential young people as business administrators, the Business Players, the curriculum includes the components of the National Common Curricular Base (BNCC) and business management classes. There are seven years focused on management curricular components and, at the end of the course, graduates receive a certificate of technical professional education at a mid-level in administration.
As a business school, Germinare BUSINESS starts from a teaching proposal that is both technical and academic. Thus, throughout its trajectory, in addition to classes on the components of the National Common Curricular Base (BNCC), already constituting Basic Education, students have, at the Germinare BUSINESS business academies, specific components of professional training.

NCCB - National
Common Curriculum Base
PROFESSIONALIZER
Values
EXCELLENCE PROFESSIONAL TRAINING

6th and 7th year

Building a repertoire

Period in which students get to know and become enchanted with the business world through practical activities, lectures and interviews with executives, project development and visits to offices in areas linked to all business academies.

8th and 9th year

Practical Experience

Students already know the business world well, but need to consolidate experiences based on practical projects carried out in the school’s laboratories, which provide concrete experiences that solidify the theoretical basis learned in previous years. In addition to visiting trips, in which students have the opportunity to get to know the production chain of the J&F Group’s factory units.

End of 9th grade

Choice of trajectory

Still in the 9th grade, students need to choose one of the three training itineraries for specialization, which will guide their entry into a paid internship program, which takes place in the first two grades of High School:

• Consumer goods

• Digital Business

• Finance

Culminating in hiring, in the 3rd year of high school, under the CLT regime, in a management position.

High school

Consumer Goods training itinerary

Academy of Commodities

Retail Academy

Brand Academy

Digital Business training itinerary

Digital Business Academy

Training itinerary Finance

Academy of Finance

In this sense, in Elementary School II, students study the businesses of the five academies, which already places them at a different level of knowledge. Thus, in High School, they have the opportunity to choose, according to their aptitude and the different fronts and possibilities of action they face during Elementary School II, the specialization they wish to pursue, among the following possibilities:

  • Consumer Goods
  • Finance
  • Digital Business

After training, in order for them to acquire more experience and to develop more and more in their own areas, the professional trajectory of former students continues to be monitored.

After completing high school and receiving a high school technical professional education diploma in business administration, it was proven that 72% of these students are already in the job market, whether in J&F Group companies or not.
Below, learn more about the academies and how each trajectory works!

Academias de Negócios

Trajectory of Consumer Goods
Digital Business Trajectory
Finance Trajectory
Letícia Macedo 

Histórias de sucesso

Letícia Macedo,
Formed in 2016

She works as Sales Manager at Friboi (Retail), leading a team of 3 coordinators with and 23 external salespeople in São Paulo.

Watch the video
História de sucesso -
Gabriela Fernandes

Histórias de sucesso

Gabriela Fernandes,
Formed in 2018

She acts as District Manager of 6 Swift stores, 4 physical and 2 retail stores, leading a team of 30 employees.

Watch the video
História de sucesso -
Luiz Burian

Histórias de sucesso

Luiz Felipe Burian,
formed in 2015

He acts as Friboi’s Production Coordinator at the Goiânia factory unit, leading a team of 5 supervisors and 340 employees.

Watch the video
História de sucesso -
Gabriel Herold

Histórias de sucesso

Gabriel Herold,
graduated in 2021

Serves as District Sales Manager. Currently, he leads 5 Swift stores, five physical and one retail.

Watch the video
História de sucesso -